Exclusive: Disney Plus and Hulu Cut Ties with Apple for Sign-Ups!
In recent news, it has been unveiled that media giants Disney+ and Hulu have made a significant decision to no longer allow customers to sign up for their streaming services through Apple devices. This decision marks a notable shift in the relationship between the entertainment behemoths and the tech giant. The move comes as part of a wider trend in the industry, with many companies seeking to bypass third-party platforms in an effort to reduce costs and gain more control over their customer data.
One of the key reasons cited by Disney and Hulu for this decision is the issue of revenue sharing. When customers sign up for a subscription through the Apple App Store, Apple typically takes a cut of the subscription fees, which can amount to a significant portion of the revenue generated by these services. By cutting out the middleman, Disney and Hulu are able to retain more of their earnings and reinvest them into creating new and innovative content for their audiences.
Another important factor behind this move is the issue of customer data. When customers sign up for a subscription through Apple, the tech giant retains valuable information about these users, including their viewing habits and preferences. By bypassing Apple and handling the sign-up process directly, Disney and Hulu are able to collect and analyze this data themselves, allowing them to better tailor their services to meet the needs and interests of their customers.
For consumers, this change may result in a slightly more cumbersome sign-up process, as they will no longer be able to subscribe to Disney+ or Hulu directly through their Apple devices. However, the trade-off is that by signing up directly through the streaming services’ websites, customers may have access to exclusive deals and promotions that are not available through third-party platforms.
Overall, the decision by Disney and Hulu to no longer allow sign-ups through Apple devices represents a strategic move aimed at increasing revenues and gaining more control over customer data. While this change may require some adjustment for consumers, it ultimately serves to benefit both the streaming services and their audiences by fostering a more direct and personalized relationship between the two.